Digital Signage - Multimedia display panels
Improved sales figures, a better image, information that touches the reader and a strengthened brand - Digital Signage has a lasting effect on purchasing behavior.
Digital signage is the modern way to attract consumer attention by means of digital media technology at the point of sale or point of interest (PoS / PoI). News of a general nature, product-related information, eye-catching publicity, special offers and specific forms of entertainment are individually bundled and presented on large-format flat screens.
In this way you can address your customers in a targeted and exciting fashion. It is particularly effective in stimulating impulse purchases. A multimedia display panel can be rapidly updated to reflect current developments and can be specifically modified for its location. It is the perfect way of supplementing traditional print media such as posters and flyers.
Signal distribution via DSL and satellite
MEDIA BROADCAST will support the whole process chain with planning, installation, operation and servicing. Outstanding features and services of Digital Signage include online editorial and administrative tools, software for playlists, local storage for the minimization of transmission resources, cost-effective signal distribution via DSL and satellite plus central platform operation.
Digital Signage at a glance
- Targeted multimedia sales approach via electronic display screens and information panels at PoS/PoI
- Flexible, location-specific broadcast of advertising and information
- Integrated marketing approach by finding an optimal balance between traditional advertising and advertising at the PoS
- Additional marketing space for sales promotion and image building
- Additional revenue generated by marketing of advertising airtime
