We use cookies, device identifiers and other information that is collected from your device or stored on it in the form of small text files for a limited period of time and that may also contain personal data (e.g. IP address, location-related data, login data) (Art. 6 (1a), (b), (c), (f) GDPR, §§ 13 (7), (14), (15) Telemedia Act (TMG), § 98 Telecommunications Act (TKG)). We may combine this data with data from offline data sources if you have given us your consent (Art. 6 (1a) GDPR). We process this data in order to:
- A) Improve systems and software and develop new products (Art. 6 (1) (f) GDPR);
- B) Monitor and prevent fraudulent activity and ensure that systems and processes function properly and safely (Art. 6 (1b), (c), (f) GDPR, § 13 (7) TMG); and
- C) Measure the performance of advertisements and content and gain insights about target groups in order to personalize advertisements and content (Art. 6 (1a) (f) GDPR).
For these purposes, various devices can be classified as belonging to you or your household (Art. 6 (1a) (f) GDPR). As the case may be, we share this information with third parties, which you can see in the options (Art. 6 (1a) (f) GDPR).
We process all data for web tracking purposes based on the IAB Europe Transparency and Consent Framework (TCF). Developed by IAB Europe, the TCF establishes a binding framework for all stakeholders to comply with GDPR and Directives 2002/58/EC (ePrivacy Directive) and 2009/136/EC (Cookie Directive) and to create maximum transparency for users.
Based on the TCF, we process data for the following purposes and on the following legal grounds:
- Storing and/or collecting information on a device (Art. 6 (1) (f) GDPR, Art. 5 (3) Directive 2002/58/EC)
- This purpose serves solely for storing or accessing information on a device via, for example, cookies and device identifiers for the purposes specified below.
- Selection of advertisements (Art. 6 para. 1a GDPR)
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- To select advertisements and display them to you, we or our affiliated service providers (vendors) may:
- use real-time information about the context in which an advertisement is shown, including content and device information such as device type and features, user agent, URL and IP address;
- use approximate (i.e. within a radius of at least 500 meters) geolocation data from a user;
- control the frequency of ads displayed to a user;
- arrange the order in which advertisements are displayed to a user;
- prevent an advertisement from being displayed in an inappropriate editorial context.
- Neither we nor vendors may:
- unless legally permitted, use this information to create a personalized advertisement profile for the selection of future advertisements.
- Creating a personalized advertisement profile (Art. 6 (1a) GDPR)
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- For the purposes of creating a personalized advertisement profile, we and our vendors may:
- collect information about a user, including activity, interests, website or app visits, demographic information or location, to create or edit a user profile for personalized advertising purposes;
- combine this information with other previously collected information, including from other websites and apps, to create or edit a user profile for personalized advertising purposes.
- Selection of personalized advertisements (Art. 6 (1a) GDPR)
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- To select personalized advertisements, we and our vendors may:
- select personalized advertisements based on a user profile or other historical user data, including a user’s previous activity, interests, website or app visits, location or demographic information.
- Creation of personalized content profiles (Art. 6 (1f) GDPR)
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- To create a personalized content profile, we and our vendors may:
- collect information about a user, including activity, interests, website or app visits, demographic information or location to create or edit a user profile for personalized content purposes;
- combine this information with other previously collected information, e.g. from different websites and apps, in order to create or edit a user profile for personalized content purposes.
- Selection of personalized content (Art. 6 (1f) GDPR)
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- To select personalized content, we and vendors may:
- select personalized content based on a user profile or other historical user data, including a user’s previous activity, interests, website or app visits, location or demographic information.
- Measuring exposure of advertisements (Art. 6 (1f) GDPR)
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- To measure exposure of advertisements, we and vendors may:
- measure how ads have been displayed and whether and how users interact with them;
- provide reports on ads, including their effectiveness and performance;
- provide reports on users who have interacted with ads, using data collected during the user’s interaction with those advertisements;
- create reports on the advertisements displayed via telemedia;
- measure whether an advertisement is displayed in a brand-safe editorial environment;
- determine the percentage of views of an advertisement and for how long it was viewed;
- combine this information with other previously collected information, including from other websites and apps.
- Neither we nor vendors may:
- without legal grounds apply to advertisement metrics user group insight data derived from panels or similar sources in order to apply market research to generate audience insights.
- Measuring exposure of advertisements (Art. 6 (1f) GDPR)
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- To measure exposure of content, we and vendors may:
- measure and report how content is delivered to and interacted with by users;
- provide reports containing directly measurable or known information on users who have interacted with the content;
- combine this information with other previously collected information, including from other websites and apps.
- Neither we nor vendors may:
- without legal grounds measure whether and how users have received and interacted with advertisements (including native advertisements);
- without legal grounds apply to advertisement reach measurements audience insight data derived from panels or similar sources in order to apply market research to generate audience insights.
- Application of market research to gain audience insights (Art. 6 (1a) GDPR)
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- For the application of market research in order to gain audience insights, we and vendors may:
- provide advertisers or their representatives with aggregated reports on audiences reached by their advertisements;
- using panel-based and similarly derived insights, provide aggregated reports on target audiences who have been served with or have interacted with content and/or advertisements on telemedia;
- link offline data to an online user for market research purposes in order to gain audience insights, provided vendors have stated they match and combine offline data sources;
- combine this information with other previously collected information, including from other websites and apps.
- Neither we nor vendors may:
- without legal grounds measure the reach and effectiveness of advertisements displayed to or interacted with by a specific user;
- without legal grounds measure the reach of content, which content was provided to a specific user or how they interacted with it.
- Development and improvement of products (Art. 6 (1f) GDPR)
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- To develop and improve products, we and vendors may:
- use information to improve existing products by adding new features and to develop new products;
- develop new models and algorithms through machine learning.
- Neither we nor vendors may:
- perform other data processing operations permitted for purposes other than this.
On the basis of the listed legal grounds, data can also be processed on the basis of the TCF for the following special purposes:
- ensuring security, preventing fraud and troubleshooting (Art. 6 (1b), (c), (f) GDPR, §§ 13 (7) TMG)
- To ensure security, prevent fraud and troubleshoot, we and vendors may:
- ensure that data is transmitted securely;
- detect and prevent malicious, fraudulent, invalid or illegal activity;
- ensure the correct and efficient operation of systems and processes, including monitoring and improving the performance of systems and processes used for permitted purposes.
- Neither we nor vendors may:
- carry out other data processing operations permitted for purposes other than these.
Data collected and used to ensure security, prevent fraud or and troubleshoot may without separate disclosure or activation include automatically sent device properties for identification purposes, accurate geolocation data and data collected via the active scanning of device properties for identification purposes.
- Display of ads or content (Art. 6 (1a) (f) GDPR, §§ 14, 15 TMG)
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- In order to display information and respond to inquiries of a technical nature, we and vendors may:
- use a user’s IP address to display an advertisement over the Internet;
- respond to a user’s interaction with an advertisement by directing the user to a landing page;
- use a user’s IP address to provide content over the Internet;
- respond to a user’s interaction with content by sending the user to a landing page;
- gather information about the device type and the prerequisites for providing advertisements or content (e.g. to provide a logo or video file in the correct size in a format supported by the device).
- Neither we nor vendors may:
- perform other data processing operations permitted for purposes other than these.
For the following features data can be processed on the basis of the TCF based on the listed regulations:
- Comparing and combining offline data sources (Art. 6 (1a) GDPR)
- In order to compare and combine offline data sources, we and vendors may:
- combine data collected offline with data collected online in pursuit of one or more purposes or special purposes.
- Connection of different devices (Art. 6 (1f) GDPR)
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- In order to connect different devices, we and vendors may:
- determine that two or more devices belong to the same user or household;
- determine the likelihood that two or more devices belong to the same user or household.
- Use of precise geolocation data (Art. 6 (1a) GDPR, § 98 TKG)
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- In order to use precise geolocation data, we and vendors may:
- collect and process precise geolocation data for one or more purposes.
Determining precise location means that the accuracy of a user’s location is not impaired. This can be accurate to a few meters.
You can also set your web browser to prevent cookies from being stored.
On the website www.youronlinechoices.com you can block usage-based online advertising from specific or all companies under Preferences.
Google Analytics
This website uses Google Analytics with the extension „_anonymizeIp()“, a web analysis service provided by Google Inc. („Google“). Google Analytics uses cookies, which are text files that are stored on your computer and that enable your use of the website to be analyzed (Art. 6 para. 1f GDPR). Where Google Analytics uses the extension „_anonymizeIp()“, your IP address will, within EU and EEA countries, be abbreviated in advance by Google. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and abbreviated there. The information generated by the cookie about your visit to this website (including your abbreviated IP address) will be transferred to, and stored on, a Google server in the US. On behalf of the operator of this website, Google will use this information in order to analyze your use of the website, to produce reports on your website activity and to provide additional services to the website operator concerning website and Internet use. The abbreviated IP address sent by your browser in connection with Google Analytics will not be combined with other data by Google. You can prevent cookies from being stored by setting your browser software accordingly, although if you do, the functionality of this website may be restricted. You can prevent the data generated by the cookie and related to your use of the website (incl. your IP address) being captured, and prevent this data being processed by Google, by downloading and installing the browser plugin available at:
http://tools.google.com/dlpage/gaoptout?hl=de